Health Insurance Innovations, most commonly called HII, develops and administrates individual health insurance plans and ancillary products. Hii was founded in 2008 in Tampa, Florida. HII offers short term medical and limited medical health insurance to individuals.

Their two most popular products include HealtheMed STM underwritten by HCC Life Insurance Company and 1st Med Short-Term Medical underwritten by Companion Life Insurance Company. A publically traded company (Nasdaq: HIIQ) quoted their first quarter revenue for 2015 as $22.5 million.